Technology Enhanced Sports Spectators Customer Experiences: Measuring and Identifying Impact of Mobile Applications on Sports Spectators Customer Experiences
نویسندگان
چکیده
منابع مشابه
Multidimensional Sports Spectators Segmentation and Social Media Marketing
Understanding consumers is elementary for practitioners in marketing. Consumers of sports events, the sports spectators, are a particularly complex consumer crowd. In order to identify and define their profiles different segmentation approaches can be found in literature, one of them being multidimensional segmentation. Multidimensional segmentation models correspond to the broad range of attit...
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ژورنال
عنوان ژورنال: ATHENS JOURNAL OF SPORTS
سال: 2020
ISSN: 2241-7915
DOI: 10.30958/ajspo.7-2-3